Why You Should Consider Advertising on Your Thermal Paper Receipts
When you are ready to choose the right marketing effort for your company, there are a number of factors to consider. The most important include:
The ability the method has to reach your target customers
The capacity the method has to grab your customer’s attention
How cost-effective the method is and how likely it is to deliver a positive ROI
The ability to get your message across to a large number of people/customers
The majority of financial institutions and retailers opt to focus all their advertising efforts on the medial channels that are outside of the store, such as outdoor billboards, the internet, radio, magazines and television. Even though these marketing methods can reach large numbers of people, they are usually extremely costly and difficult to measure the actual ROI.
The good news is, there is a more effective and affordable way for you to reach customers – by using your thermal paper receipts for advertising.
Benefits Offered by Advertising on Thermal Paper Receipts
When you are shopping at a retail location, or if you are conducting business at a bank or credit union, you expect to walk away with a paper receipt. This is something that is considered normal. As a result, you can use this to your advantage. Since your customers expect to receive this receipt, you can advertise on it.
Some of the specific benefits of advertising on your thermal paper receipts include the following:
You have a targeted form of advertising because the customer is already aware you exist and are receptive to buying more of your services or products.
The majority of customers will look at their receipts closely to ensure it is accurate, which means you have their undivided attention.
Most people retain their receipt to refer to it down the road, which gives your printed ad an even longer shelf life and the opportunity to be seen multiple times.
You can use your receipts as a promotional tool, such as a coupon, allowing you to measure the response to the campaign and the overall ROI.
Why Advertising on Thermal Paper is so Efficient?
When you purchase thermal paper, this isn’t an expense you aren’t expecting to make. After all, you need receipt paper to do business. Additionally, the cost to print something on the receipt is nominal. As a result, you don’t have to invest more of your marketing dollars to print ads or coupons on your receipt paper. As a result, it is not only going to be affordable, but also extremely efficient, to advertise on your thermal paper receipts.
The fact is, advertising on thermal paper receipts is going to be one of the most cost efficient and effective ways for you to deliver a custom message to your customers and have it be as effective as possible.